Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
254367
RGB
37, 67, 103
HSL
213, 47%, 27%
HSB
213, 64%, 40%
CMYK
64, 35, 0, 60
LAB
27, -2, -25
LCH
27, 25, 265
OKLCH
0.38, 0.07, 254
XYZ
5, 5, 14
LUV
27, -12, -31
HWB
213, 15%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.