Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
254368
RGB
37, 67, 104
HSL
213, 48%, 28%
HSB
213, 64%, 41%
CMYK
64, 36, 0, 59
LAB
28, -2, -25
LCH
28, 26, 266
OKLCH
0.38, 0.07, 255
XYZ
5, 5, 14
LUV
28, -12, -31
HWB
213, 15%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.