Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
25464F
RGB
37, 70, 79
HSL
193, 36%, 23%
HSB
193, 53%, 31%
CMYK
53, 11, 0, 69
LAB
28, -10, -9
LCH
28, 14, 222
OKLCH
0.37, 0.04, 217
XYZ
4, 5, 8
LUV
28, -13, -10
HWB
193, 15%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.