Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
25484A
RGB
37, 72, 74
HSL
183, 33%, 22%
HSB
183, 50%, 29%
CMYK
50, 3, 0, 71
LAB
28, -13, -5
LCH
28, 14, 203
OKLCH
0.38, 0.04, 200
XYZ
4, 6, 7
LUV
28, -14, -5
HWB
183, 15%, 71%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.