Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
254C74
RGB
37, 76, 116
HSL
210, 52%, 30%
HSB
210, 68%, 45%
CMYK
68, 34, 0, 55
LAB
31, -3, -28
LCH
31, 28, 263
OKLCH
0.41, 0.08, 251
XYZ
6, 7, 17
LUV
31, -15, -35
HWB
210, 15%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.