Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
254C8B
RGB
37, 76, 139
HSL
217, 58%, 35%
HSB
217, 73%, 55%
CMYK
73, 45, 0, 45
LAB
32, 4, -40
LCH
32, 40, 275
OKLCH
0.42, 0.11, 260
XYZ
8, 7, 25
LUV
32, -14, -53
HWB
217, 15%, 45%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.