Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255188
RGB
37, 81, 136
HSL
213, 57%, 34%
HSB
213, 73%, 53%
CMYK
73, 40, 0, 47
LAB
34, 0, -36
LCH
34, 36, 270
OKLCH
0.43, 0.10, 255
XYZ
8, 8, 24
LUV
34, -16, -48
HWB
213, 15%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.