Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255192
RGB
37, 81, 146
HSL
216, 60%, 36%
HSB
216, 75%, 57%
CMYK
75, 45, 0, 43
LAB
34, 3, -41
LCH
34, 41, 274
OKLCH
0.44, 0.12, 258
XYZ
9, 8, 28
LUV
34, -16, -56
HWB
216, 15%, 43%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.