Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255198
RGB
37, 81, 152
HSL
217, 61%, 37%
HSB
217, 76%, 60%
CMYK
76, 47, 0, 40
LAB
34, 5, -44
LCH
34, 44, 276
OKLCH
0.44, 0.13, 260
XYZ
9, 9, 31
LUV
34, -16, -60
HWB
217, 15%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.