Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255269
RGB
37, 82, 105
HSL
200, 48%, 28%
HSB
200, 65%, 41%
CMYK
65, 22, 0, 59
LAB
33, -10, -18
LCH
33, 21, 241
OKLCH
0.42, 0.06, 233
XYZ
6, 7, 14
LUV
33, -17, -22
HWB
200, 15%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.