Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255389
RGB
37, 83, 137
HSL
212, 57%, 34%
HSB
212, 73%, 54%
CMYK
73, 39, 0, 46
LAB
34, -1, -35
LCH
34, 35, 268
OKLCH
0.44, 0.10, 254
XYZ
8, 8, 25
LUV
34, -17, -47
HWB
212, 15%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.