Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255683
RGB
37, 86, 131
HSL
209, 56%, 33%
HSB
209, 72%, 51%
CMYK
72, 34, 0, 49
LAB
35, -5, -31
LCH
35, 31, 261
OKLCH
0.44, 0.09, 249
XYZ
8, 9, 23
LUV
35, -18, -41
HWB
209, 15%, 49%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.