Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
25598D
RGB
37, 89, 141
HSL
210, 58%, 35%
HSB
210, 74%, 55%
CMYK
74, 37, 0, 45
LAB
36, -3, -34
LCH
36, 35, 264
OKLCH
0.46, 0.10, 251
XYZ
9, 9, 27
LUV
36, -19, -47
HWB
210, 15%, 45%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.