Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255C7B
RGB
37, 92, 123
HSL
202, 54%, 31%
HSB
202, 70%, 48%
CMYK
70, 25, 0, 52
LAB
37, -11, -23
LCH
37, 26, 246
OKLCH
0.45, 0.08, 237
XYZ
8, 9, 20
LUV
37, -20, -30
HWB
202, 15%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.