Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255C7F
RGB
37, 92, 127
HSL
203, 55%, 32%
HSB
203, 71%, 50%
CMYK
71, 28, 0, 50
LAB
37, -9, -25
LCH
37, 27, 250
OKLCH
0.45, 0.08, 240
XYZ
8, 10, 21
LUV
37, -20, -33
HWB
203, 15%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.