Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255D93
RGB
37, 93, 147
HSL
209, 60%, 36%
HSB
209, 75%, 58%
CMYK
75, 37, 0, 42
LAB
38, -4, -36
LCH
38, 36, 264
OKLCH
0.47, 0.11, 250
XYZ
10, 10, 29
LUV
38, -20, -49
HWB
209, 15%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.