Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255E98
RGB
37, 94, 152
HSL
210, 61%, 37%
HSB
210, 76%, 60%
CMYK
76, 38, 0, 40
LAB
38, -3, -38
LCH
38, 38, 266
OKLCH
0.47, 0.11, 252
XYZ
10, 11, 31
LUV
38, -20, -52
HWB
210, 15%, 40%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.