Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255F91
RGB
37, 95, 145
HSL
208, 59%, 36%
HSB
208, 74%, 57%
CMYK
74, 34, 0, 43
LAB
38, -6, -34
LCH
38, 34, 261
OKLCH
0.47, 0.10, 248
XYZ
10, 11, 28
LUV
38, -21, -46
HWB
208, 15%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.