Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2563BF
RGB
37, 99, 191
HSL
216, 68%, 45%
HSB
216, 81%, 75%
CMYK
81, 48, 0, 25
LAB
42, 7, -55
LCH
42, 55, 277
OKLCH
0.51, 0.16, 259
XYZ
15, 13, 51
LUV
42, -20, -79
HWB
216, 15%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.