Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
256584
RGB
37, 101, 132
HSL
200, 56%, 33%
HSB
200, 72%, 52%
CMYK
72, 23, 0, 48
LAB
40, -13, -24
LCH
40, 27, 242
OKLCH
0.48, 0.08, 233
XYZ
10, 11, 24
LUV
40, -23, -31
HWB
200, 15%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.