Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
256CBF
RGB
37, 108, 191
HSL
212, 68%, 45%
HSB
212, 81%, 75%
CMYK
81, 43, 0, 25
LAB
45, 1, -51
LCH
45, 51, 272
OKLCH
0.53, 0.15, 255
XYZ
16, 15, 51
LUV
45, -23, -74
HWB
212, 15%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.