Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
256FAE
RGB
37, 111, 174
HSL
208, 65%, 41%
HSB
208, 79%, 68%
CMYK
79, 36, 0, 32
LAB
45, -6, -41
LCH
45, 41, 262
OKLCH
0.53, 0.12, 248
XYZ
14, 15, 42
LUV
45, -25, -59
HWB
208, 15%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.