Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
257EB6
RGB
37, 126, 182
HSL
203, 66%, 43%
HSB
203, 80%, 71%
CMYK
80, 31, 0, 29
LAB
50, -11, -38
LCH
50, 39, 253
OKLCH
0.57, 0.12, 242
XYZ
17, 19, 47
LUV
50, -30, -54
HWB
203, 15%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.