Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
257FBC
RGB
37, 127, 188
HSL
204, 67%, 44%
HSB
204, 80%, 74%
CMYK
80, 32, 0, 26
LAB
50, -10, -40
LCH
50, 41, 256
OKLCH
0.57, 0.12, 244
XYZ
17, 19, 50
LUV
50, -30, -59
HWB
204, 15%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.