Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2589FD
RGB
37, 137, 253
HSL
212, 98%, 57%
HSB
212, 85%, 99%
CMYK
85, 46, 0, 1
LAB
56, 5, -67
LCH
56, 67, 274
OKLCH
0.64, 0.19, 256
XYZ
27, 25, 96
LUV
56, -30, -103
HWB
212, 15%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.