Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
258CFD
RGB
37, 140, 253
HSL
211, 98%, 57%
HSB
211, 85%, 99%
CMYK
85, 45, 0, 1
LAB
57, 3, -65
LCH
57, 66, 273
OKLCH
0.64, 0.19, 255
XYZ
28, 26, 97
LUV
57, -31, -101
HWB
211, 15%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.