Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
258DEA
RGB
37, 141, 234
HSL
208, 82%, 53%
HSB
208, 84%, 92%
CMYK
84, 40, 0, 8
LAB
57, -3, -56
LCH
57, 56, 266
OKLCH
0.63, 0.17, 251
XYZ
25, 25, 81
LUV
57, -32, -86
HWB
208, 15%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.