Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
258FCB
RGB
37, 143, 203
HSL
202, 69%, 47%
HSB
202, 82%, 80%
CMYK
82, 30, 0, 20
LAB
56, -14, -40
LCH
56, 42, 251
OKLCH
0.62, 0.13, 240
XYZ
21, 24, 60
LUV
56, -34, -59
HWB
202, 15%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.