Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2599F4
RGB
37, 153, 244
HSL
206, 90%, 55%
HSB
206, 85%, 96%
CMYK
85, 37, 0, 4
LAB
61, -7, -55
LCH
61, 56, 263
OKLCH
0.67, 0.17, 248
XYZ
28, 30, 90
LUV
61, -35, -86
HWB
206, 15%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.