Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
259ECE
RGB
37, 158, 206
HSL
197, 70%, 48%
HSB
197, 82%, 81%
CMYK
82, 23, 0, 19
LAB
60, -20, -34
LCH
60, 40, 239
OKLCH
0.66, 0.12, 231
XYZ
24, 29, 63
LUV
60, -39, -50
HWB
197, 15%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.