Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
259EF2
RGB
37, 158, 242
HSL
205, 89%, 55%
HSB
205, 85%, 95%
CMYK
85, 35, 0, 5
LAB
62, -10, -52
LCH
62, 53, 259
OKLCH
0.68, 0.16, 245
XYZ
29, 31, 88
LUV
62, -37, -80
HWB
205, 15%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.