Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
25AADA
RGB
37, 170, 218
HSL
196, 71%, 50%
HSB
196, 83%, 85%
CMYK
83, 22, 0, 15
LAB
65, -23, -35
LCH
65, 42, 237
OKLCH
0.69, 0.13, 229
XYZ
28, 34, 71
LUV
65, -43, -51
HWB
196, 15%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.