Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
261E8A
RGB
38, 30, 138
HSL
244, 64%, 33%
HSB
244, 78%, 54%
CMYK
72, 78, 0, 46
LAB
20, 33, -60
LCH
20, 68, 299
OKLCH
0.33, 0.17, 275
XYZ
6, 3, 24
LUV
20, -3, -62
HWB
244, 12%, 46%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.