Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
263448
RGB
38, 52, 72
HSL
215, 31%, 22%
HSB
215, 47%, 28%
CMYK
47, 28, 0, 72
LAB
21, -1, -14
LCH
21, 14, 265
OKLCH
0.32, 0.04, 257
XYZ
3, 3, 7
LUV
21, -6, -16
HWB
215, 15%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.