Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
263A51
RGB
38, 58, 81
HSL
212, 36%, 23%
HSB
212, 53%, 32%
CMYK
53, 28, 0, 68
LAB
24, -3, -17
LCH
24, 17, 261
OKLCH
0.34, 0.05, 253
XYZ
4, 4, 8
LUV
24, -9, -19
HWB
212, 15%, 68%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.