Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
263B53
RGB
38, 59, 83
HSL
212, 37%, 24%
HSB
212, 54%, 33%
CMYK
54, 29, 0, 67
LAB
24, -3, -17
LCH
24, 18, 261
OKLCH
0.35, 0.05, 253
XYZ
4, 4, 9
LUV
24, -9, -20
HWB
212, 15%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.