Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
263F5D
RGB
38, 63, 93
HSL
213, 42%, 26%
HSB
213, 59%, 36%
CMYK
59, 32, 0, 64
LAB
26, -2, -21
LCH
26, 21, 264
OKLCH
0.36, 0.06, 254
XYZ
5, 5, 11
LUV
26, -10, -25
HWB
213, 15%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.