Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264159
RGB
38, 65, 89
HSL
208, 40%, 25%
HSB
208, 57%, 35%
CMYK
57, 27, 0, 65
LAB
26, -5, -18
LCH
26, 18, 256
OKLCH
0.37, 0.05, 247
XYZ
4, 5, 10
LUV
26, -11, -21
HWB
208, 15%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.