Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
26425E
RGB
38, 66, 94
HSL
210, 42%, 26%
HSB
210, 60%, 37%
CMYK
60, 30, 0, 63
LAB
27, -4, -20
LCH
27, 21, 259
OKLCH
0.37, 0.06, 250
XYZ
5, 5, 11
LUV
27, -11, -24
HWB
210, 15%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.