Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264453
RGB
38, 68, 83
HSL
200, 37%, 24%
HSB
200, 54%, 33%
CMYK
54, 18, 0, 67
LAB
27, -8, -13
LCH
27, 15, 238
OKLCH
0.37, 0.04, 231
XYZ
4, 5, 9
LUV
27, -12, -14
HWB
200, 15%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.