Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
26465B
RGB
38, 70, 91
HSL
204, 41%, 25%
HSB
204, 58%, 36%
CMYK
58, 23, 0, 64
LAB
28, -7, -16
LCH
28, 18, 247
OKLCH
0.38, 0.05, 239
XYZ
5, 6, 11
LUV
28, -13, -19
HWB
204, 15%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.