Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264666
RGB
38, 70, 102
HSL
210, 46%, 27%
HSB
210, 63%, 40%
CMYK
63, 31, 0, 60
LAB
28, -4, -23
LCH
28, 23, 260
OKLCH
0.39, 0.07, 250
XYZ
5, 6, 13
LUV
28, -13, -28
HWB
210, 15%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.