Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264A73
RGB
38, 74, 115
HSL
212, 50%, 30%
HSB
212, 67%, 45%
CMYK
67, 36, 0, 55
LAB
30, -2, -28
LCH
30, 28, 265
OKLCH
0.40, 0.08, 253
XYZ
6, 7, 17
LUV
30, -14, -36
HWB
212, 15%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.