Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264B5F
RGB
38, 75, 95
HSL
201, 43%, 26%
HSB
201, 60%, 37%
CMYK
60, 21, 0, 63
LAB
30, -9, -16
LCH
30, 18, 241
OKLCH
0.39, 0.05, 234
XYZ
5, 6, 12
LUV
30, -15, -19
HWB
201, 15%, 63%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.