Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264B67
RGB
38, 75, 103
HSL
206, 46%, 28%
HSB
206, 63%, 40%
CMYK
63, 27, 0, 60
LAB
30, -7, -21
LCH
30, 22, 253
OKLCH
0.40, 0.06, 243
XYZ
6, 6, 14
LUV
30, -15, -26
HWB
206, 15%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.