Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264C55
RGB
38, 76, 85
HSL
191, 38%, 24%
HSB
191, 55%, 33%
CMYK
55, 11, 0, 67
LAB
30, -12, -10
LCH
30, 15, 219
OKLCH
0.39, 0.05, 215
XYZ
5, 6, 10
LUV
30, -15, -10
HWB
191, 15%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.