Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264D57
RGB
38, 77, 87
HSL
192, 39%, 25%
HSB
192, 56%, 34%
CMYK
56, 11, 0, 66
LAB
30, -12, -10
LCH
30, 16, 221
OKLCH
0.40, 0.05, 216
XYZ
5, 6, 10
LUV
30, -16, -11
HWB
192, 15%, 66%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.