Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264D5D
RGB
38, 77, 93
HSL
197, 42%, 26%
HSB
197, 59%, 36%
CMYK
59, 17, 0, 64
LAB
30, -10, -14
LCH
30, 17, 233
OKLCH
0.40, 0.05, 227
XYZ
5, 7, 11
LUV
30, -16, -16
HWB
197, 15%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.