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Cobalt

#264D70

A balanced, moderate cobalt — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.

Meaning

Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.

Applications

Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.

Conversion

HEX

264D70

RGB

38, 77, 112

HSL

208, 49%, 29%

HSB

208, 66%, 44%

CMYK

66, 31, 0, 56

LAB

31, -5, -25

LCH

31, 25, 258

OKLCH

0.41, 0.07, 248

XYZ

6, 7, 16

LUV

31, -15, -31

HWB

208, 15%, 56%

Pantone

534 C

Harmonies

Analogous

Complementary

Split Complementary

Triadic

Tetradic

Square

Shades & tints

Similar named colors

Browse every named blue on shades of blue, or all families on colors.