Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
264E5C
RGB
38, 78, 92
HSL
196, 42%, 25%
HSB
196, 59%, 36%
CMYK
59, 15, 0, 64
LAB
31, -11, -13
LCH
31, 17, 229
OKLCH
0.40, 0.05, 223
XYZ
5, 7, 11
LUV
31, -16, -15
HWB
196, 15%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.